Events & News

Eaton Press Release

The Fastest Growing Grip On Tour Expands Its Color Offerings In 2013

SOUTHERN PINES, N.C. …Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division is extending its popular New Decade® MultiCompound family of grips with the introduction of two new colors. The first, a limited edition, WhiteoutTM grip features the same great cord technologies that have made the New Decade MultiCompound family one of Golf Pride’s most popular product lines ever, presented in a green, yellow and white color scheme that helps to celebrate golf’s annual rite of spring. In addition, Golf Pride has answered the marketplace’s call for a black model in the New Decade line.

Both the New Decade MultiCompound Black and limited edition Whiteout Green grips utilize a high performance rubber designed to provide comfort and responsiveness to the lower hand, while brushed cotton cord technology (BCTTM) offers moisture management and improved traction to the upper hand. The latest members of the New Decade MultiCompound family will be available at retail beginning in February and will feature a street price of $9.49 per grip.

“New Decade MutliCompound continues to be our most popular corded product, as proven by the usage on Tour by many of the top players in the world,” stated Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “In 2013, the Whiteout and Black models will provide golfers with more options than ever before to customize their grip color preference with Tour proven performance.”

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. The company is a global technology leader in electrical products, systems and services for power quality, distribution and control, power transmission, lighting and wiring products; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton acquired Cooper Industries plc in 2012. Eaton has approximately 100,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.

PRODUCT IMAGES AND SAMPLES AVAILABLE TO MEDIA UPON REQUEST
To obtain product or photo samples, contact: Jared Kelowitz at jaredk@jdpr.com

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