Events & News

Eaton Press Release

Golf Pride Brings Comfort and Control with Softest Performance Grips Ever

SOUTHERN PINES, N.C. … Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division would unveil its innovative new CP2™ line of grips at the 2014 PGA Merchandise Show. CP2 grips, defined by their Comfort, Control and Performance attributes, are the softest performance grips in Golf Pride history. New proprietary Control Core™ technology allows for a softer feel without compromising performance.

The CP2 line will be available in two models, CP2 Pro™ (Red) and CP2 Wrap™ (Blue), to accommodate players with two distinctly different texture preferences. The CP2 Pro offers a straight, texture grip pattern, while the CP2 Wrap is designed for those golfers who appreciate the softness of a comfort grip delivered in a classic wrap design. Both CP2 models are 31% softer than any other grip in the Golf Pride line and feature the company’s proprietary new Control Core technology; a 2.5” inner control core stabilizer. Located at the top of the grip where the greatest amount of swing pressure is received, the Control Core reduces torque by 41% compared to the same grip without the core. A straighter taper in the lower section encourages even hand pressure for a more stable and consistent swing.

“Consumer testing validation was instrumental in the performance development of the CP2 line,” stated Brandon Sowell, global sales and marketing manager for Golf Pride. “As soon as players took a swing, they could feel the Control Core benefits. Payers commented that the fantastic feel and control immediately transferred to a high level of confidence as they stepped up to the ball. The innovation in the CP2 grips delivers softer feel with the control and durability that golfers expect from Golf Pride.”

The CP2 line features three sizes, standard, midsize and jumbo, with a street price of $6.99, $7.49 and $7.99, respectively, and will be available through golf specialty stores and green-grass retailers beginning March 2014.

For more information on the CP2 models and the entire 2014 Golf Pride product line, visit www.golfpride.com.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

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