Events & News

Eaton Press Release

Golf Pride Is Hometown Favorite at 2014 U.S Open

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was far and away the leading grip brand chosen by players at the 2014 U.S. Open, played at Pinehurst No. 2 just a few miles from Golf Pride’s world headquarters. In fact, 129 of the 156 (83%) players competing in the game’s most demanding major, trusted their games to Golf Pride grips.

Of those playing Golf Pride, 21 players relied on Golf Pride’s popular New Decade MultiCompound grips in trying to tame Donald Ross’ masterpiece in the Sandhills of North Carolina. That single model’s usage exceeded any other competing brand’s total usage. Furthermore, 89 players relied on one of the popular Tour Velvet models (Tour Velvet, Tour Velvet Cord or Tour Velvet Super Tack), making the Tour Velvet greater than 3 times more popular than all other competitors’ grips combined.

“The U.S. Open is widely acknowledged as the game’s most complete test of one’s game, so the fact that the best players in the world chose to play our grips without being paid to do so is the ultimate performance validation,” said Brandon Sowell, global sales and marketing director for Golf Pride. “When the pressure is on and every shot counts, you need the feel of confidence in your hands, which is why the best players in the world continue to trust their games to Golf Pride.”

To view Golf Pride’s entire 2014 product line, visit www.golfpride.com

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com or visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 102,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

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PRODUCT IMAGES AND SAMPLES AVAILABLE TO MEDIA UPON REQUEST
To obtain product or photo samples, contact: Jared Kelowitz at jaredk@jdpr.com