Events & News

Eaton Press Release

Golf Pride Keeps Grip on Official Partnership with Long Drivers of America

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division would continue as the official grip of the 2014 RE/MAX World Long Drive Championship, marking the sixth-straight year of the partnership. Most of the world’s top long drive athletes use Golf Pride grips including 2013 World Champion Tim Burke and two-time champion Jamie Sadlowski, among others.

“In the sport of Long Drive, confidence is paramount to success, so it makes sense that more Long Drive champions have trusted Golf Pride as their grip of choice, than any of our competitors,” said Brandon Sowell, global sales and marketing director – Eaton’s Golf Grip Division. “Long Drive competitors know that when they grip Golf Pride, they’re gripping decades of industry leading innovation and quality designed to ensure that their grip will stand up to the rigors of competition.”

Today’s Golf Pride grips have evolved much like heads and shafts have over the past decade. Dramatically different from grips made even a few years ago, fresh Golf Pride grips are the fastest and most inexpensive way to make an immediate impact on control, accuracy and distance. That’s why 8 out of 10 Tour pros and long drive athletes play Golf Pride, even though not one of them is paid to do so.

“With so much on the line, our competitors demand top performance and having the best grips is one of the most important elements in making a successful bid for the world championship,” said Steve Wiley, VP Marketing, Long Drivers of America. “There’s a reason why so many of our champions have won with Golf Pride. Our competitors, who generate an amazing amount of torque and pressure in the swing, completely trust Golf Pride grips and their innovative technologies.”

The 2014 RE/MAX World Long Drive Championship “Las Vegas 8” Open Division finalists will qualify in Mesquite, Nevada, Sept. 20-27 at the Mesquite Sports and Event Complex. World champions in six other divisions will also be crowned during Mesquite Championship Week.

The RE/MAX World Long Drive Championship Open Division Finals will take place November 4, 2014, from 7-9 p.m. PST under the lights at the Las Vegas Paiute Golf Resort, and will culminate Long Drive Month on Golf Channel. The last show in the four part series, the finals will be aired live on Golf Channel with a winner-take-all prize of $250,000.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com or visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

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