Events & News

Eaton Press Release

Golf Pride’s Gold Standard Adds Superior Tack Option

SOUTHERN PINES, N.C. … Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division would unveil its new high-performance option in the Tour Velvet® family, at the 2014 PGA Merchandise Show. The Tour Velvet Super Tack™ is the latest addition to the Tour Velvet series, which was played by 63% of all PGA TOUR winners in 2013.

Built on the success of one of the longest running grip families in Golf Pride history, the Tour Velvet Super Tack features a new-to-world material formulation that provides an exceptional level of tackiness and performance. The new grip formulation is complemented by an innovative multi-section grip texture. The lower section, located ‘below the ribbon’, features a wider version of the ‘plus’ sign pattern that was made famous in the original series of Tour Velvet grips. The new, wider ‘plus’ signs are aligned in a tighter formation to provide a higher level of traction throughout the swing. The upper section, located ‘above the ribbon,’ is comprised of a diamond texture pattern that was a direct result of PGA TOUR player feedback during development. This area of the grip provides added stability when maximum force is placed on the grip during the downswing.

“Tour Velvet is the most successful grip family around the world, so we are excited about the innovation the Super Tack model adds to this performance series,” stated Brandon Sowell, global sales and marketing manager for Golf Pride. “With over 80% of the PGA TOUR playing our grips on any given week, we have a unique ability to test and get feedback on our grip designs with the best players in the world. After testing through the year, we launched these grips on TOUR at the McGladrey Classic in the fall and the reaction was overwhelmingly positive. We’re confident golfers of all skill levels will be as impressed as the most demanding golfers in the world.”

The Tour Velvet Super Tack is available in both standard and midsize models with a street price of $5.99 and $6.99 respectively. Both grip models are expected to hit the shelves in March 2014.

For more information on the CP2 models and the entire 2014 Golf Pride product line, visit www.golfpride.com.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit us on Facebook at http://www.facebook.com/GolfPride.

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

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PRODUCT IMAGES AND SAMPLES AVAILABLE TO MEDIA UPON REQUEST
To obtain product or photo samples, contact: Jared Kelowitz at jaredk@jdpr.com