Brand Marketing Manager

Primary Location: Pinehurst, North Carolina
Categories: Marketing

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Job Description

Eaton’s Golf Pride Division is currently seeking a Brand Marketing Manager to join our team. This position is based at our Pinehurst, NC Global Innovation Center. 

Golf Pride® Grips, played by 80% of Tour Players, aims to further strengthen our brand with the assistance of an experienced and passionate Tour Technician in our first ever Tour Authentic Grip Experience.

As the only connection a golfer has to their club, Golf Pride is on a mission to transform that connection (grips) from handles into performance equipment. To transform the category, Golf Pride needs to continue to develop breakthrough technology that excites golfers to want to re-grip their clubs with the best technology in the market that can improve their game. As the brand continues its transformational journey, the Brand Marketing Manager is paramount in bringing breakthrough technologies to life through integrated marketing campaigns, while elevating the overall position of the Golf Pride brand in the mind of the golfer.

The ideal candidate is passionate about brand building and pragmatic approaches to strengthening a business, a self-starter with a strategic mind-set and proven executional expertise gained with a sports brand, consumer packaged goods, or comparable industry, while having a passion for the game of golf.

In this function you will:

  • Own global brand management for the Golf Pride brand across the various consumer touchpoints including traditional, PR, media, digital/social media, sports marketing, events, and GolfPride.com that drives consumer sell-through.
  • Create compelling campaigns that effectively commercializes the brand’s technology to get golfers to want to re-grip, thus driving annual re-gripping incidence through advertising, promotions, PR, events, consumer experience and media initiatives.
  • Ensure sales growth through robust integrated marketing plans, while utilizing performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals.
  • Utilize consumer research and business analysis to understand the consumer, competition, channel dynamics, product segmentation and sales performance to reimagine the brand’s consumer experience that drives key brand engagement and metrics.
  • Collaborate and lead internal and external partners to define the target golf segments and develop metrics to evaluate our effectiveness in reaching our target. Refine consumer journey maps to understand areas of opportunity throughout each touchpoint and the brand experience that Golf Pride wants to convey throughout the journey.
  • Lead creative, PR and digital marketing agency partners in the development of traditional, digital, social, and PR collateral. Work closely with agencies of record to collaborate and execute marketing/communication strategies, ensure brand has meaningful long-term consumer position and achieve maximum brand and product exposure.
  • Develop and execute creative briefs, help manage the creative development timeline and process, and protect and develop brand voice across all consumer touchpoints.
  • Create activation architecture of “when & where the story is told” – selection and “flighting” of global campaign elements, developing media (traditional, digital, social media) and PR/earned marketing efforts. Partner with Tour/sports marketing on events and grassroots marketing on asset activation strategies.

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Qualifications

Required (Basic) Qualifications:

  • Bachelor’s degree from an accredited institution
  • Five (5) years of brand marketing experience consumer products
  • Three (3) years of experience managing integrated marketing campaigns across traditional, digital, social, and in-store
  • Three (3) years of experience managing digital and social marketing campaigns
  • Two (2) years of experience managing creative agencies
  • Legally authorized to work in the United States without company sponsorship now or in the future.

Preferred Qualifications:

  • Bachelor’s degree from an accredited institution
  • Five (5) years of brand marketing experience consumer products
  • Three (3) years of experience managing integrated marketing campaigns across traditional, digital, social, and in-store
  • Three (3) years of experience managing digital and social marketing campaigns
  • Two (2) years of experience managing creative agencies
  • Legally authorized to work in the United States without company sponsorship now or in the future.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: HYD GOLF Golf Division

Job Level: Manager
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within United States and / or Puerto Rico
Travel: Yes, 25 % of the Time

Apply Here