Golf Pride Is #1 Grip Brand of Choice at 2014 PGA Championship

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip of choice by players at the 2014 PGA Championship in Louisville, Kentucky. In fact, 124 of the 156 (79%) players competing in the season’s final major trusted their games to Golf Pride grips.

Of those playing Golf Pride, 26 players relied on the brand’s popular New Decade® MultiCompound grips, with advanced moisture management and hybrid cord/rubber grip technologies, in trying to negotiate the rain-soaked Valhalla Golf Club. That single model’s usage exceeded any other competing brand’s total usage in Louisville. Furthermore, half of all Golf Pride Grip users in the 2014 PGA Championship field chose a grip with Golf Pride’s Cord technology to help provide them better control in the wet and damp conditions, including seven of the Top 10 finishers.

“The constant rain combined with a tremendous test of golf provided by the Valhalla Golf Club, made for what was probably the most exciting major of the year,” said Brandon Sowell, global sales and marketing director for Golf Pride. “We’re pleased that when the biggest prizes in golf are on the line, players continue to trust their championship quests to Golf Pride, and over and over again that trust is rewarded with success.”

To view Golf Pride’s entire 2014 product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit


To obtain product or photo samples, contact: Drew Dezen at

For Release: Immediately
Contact: Lissa Bertalot