Golf Pride Continues Majors Dominance As Most Trusted Grip at Royal Liverpool

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the prevailing grip of choice by players at the 2014 Open Championship, played at historic Royal Liverpool. In fact, 122 of the 156 (78%) players competing in the game’s most storied major, trusted their games to Golf Pride grips.

Of those playing Golf Pride, 24 players relied on Golf Pride’s popular New Decade MultiCompound grips in trying to conquer the narrow fairways and deep heather grass at Hoylake. That single model’s usage exceeded any other competing brand’s total usage. Furthermore, 86 players relied on one of the popular Tour Velvet models (Tour Velvet, Tour Velvet Cord or Tour Velvet Super Tack), making the Tour Velvet greater than 2.5 times more popular than all other competitors’ grips combined.

“The Open Championship is widely acknowledged as the major contested in the most challenging of weather conditions,” said Brandon Sowell, global sales and marketing director for Golf Pride. “With weather that can change from one minute to the next having grips that are versatile enough to handle the varying conditions are integral to a player’s success. To that end, hybrid and full cord type grips can provide extra stability in the windy and rainy weather that players often encounter when competing in the British Isles, and no other grip company offers as many diverse cord and hybrid performance options as Golf Pride.”

To view Golf Pride’s entire 2014 product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 102,000 employees and sells products to customers in more than 175 countries. For more information, visit


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