Golf Pride Goes Platinum For The 10th Anniversary Of The New Decade® MultiCompound

SOUTHERN PINES, N.C. … Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division is celebrating the 10th Anniversary of its New Decade MultiCompound grips by introducing a platinum series featuring four new color options. All of the new choices feature the same great technologies that have made the New Decade MultiCompound family Golf Pride’s flagship high performance product. As part of the new family, there is a limited edition Platinum Green, with green, yellow and white accents that celebrate golf’s annual rite of spring. In addition, Golf Pride will offer the Platinum series in Midnight Blue, Scarlet and a patriotic Red, White and Blue color schemes.

The New Decade Multicompound was designed to offer two distinct performance advantages to each of a player’s hands. All Platinum series grips feature this technology with high performance rubber in the lower hand designed to provide feel and responsiveness, while brushed cotton technology (BCT®) cord offers moisture management and improved traction to the upper hand. The latest members of the New Decade MultiCompound family will be available at retail beginning in March and will feature a street price of $9.59 per grip.

“New Decade MutliCompound continues to be the industry’s most popular corded product, so we’re excited to celebrate its success with this new series,” stated Brandon Sowell, global sales and marketing manager for Golf Pride. “In 2014, the Platinum series will provide golfers with even more ways to customize their grips while maintaining the Tour proven performance they’ve come to expect from Golf Pride.”

For more information on the New Decade MultiCompound Platinum collection and the entire 2014 Golf Pride product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit us on Facebook at

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit


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