Golf Pride Is #1 Grip of Choice by Players at 2014 Masters

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was far and away the leading grip brand chosen by players at the 2014 Masters tournament. In fact, 78 of the 97 (80%) players competing in the year’s first major trusted their games to Golf Pride grips.

Of those playing Golf Pride, 13 competitors relied on Golf Pride’s popular New Decade MultiCompound grips at Augusta National. That single model’s usage exceeded any other competing brand’s total usage. Furthermore, 54 players relied on one of the popular Tour Velvet models (Tour Velvet, Tour Velvet Cord or Tour Velvet Super Tack), making the Tour Velvet nearly 3 times more popular than all other competitors’ grips combined.

“We are extremely proud of the fact that so many of the world’s best players trust their games to Golf Pride, and the fact that they choose to play our grips without being paid to do so is the ultimate performance validation,” said Brandon Sowell, global sales and marketing manager for Golf Pride. “The Masters is perhaps the most storied of all of the golf’s major championships, so the fact that these players are choosing Golf Pride based on performance alone when golf’s most coveted prize is on the line is a tremendous compliment.”

Since 1985, 85% of all of golf’s Major tournaments have been won by players using Golf Pride grips. In addition, for the 2013-14 PGA TOUR Season, Golf Pride grips have won 20 of 22 (91%) events played through the 2014 Masters. To view Golf Pride’s entire 2014 product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit


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