Golf Pride® TOUR SNSR Earns First PGA TOUR Victory at 2017 Valero Texas Open

SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division developed the TOUR SNSR putter grip used by the winner of the 2017 Valero Texas Open. The TOUR SNSR Putter grip series debuted in spring of 2016, and has won events on every professional golf tour worldwide; including the PGA, LPGA and tours. This victory on golf’s biggest stage continues the momentum for Golf Pride’s oversize putter grip technology. The TOUR SNSR Straight 104cc was trusted by the winner as he sank a thrilling 8-foot putt on the 72nd hole on Sunday to clinch the title by one shot.

In addition to providing the winner’s putter grip, Golf Pride was also the preferred swing grip, used by 27 players who finished in the Top 30.  Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsers.

Golf Pride’s TOUR SNSR putter grips feature large TOUR-proven shapes that are engineered with innovative SNSR material to deliver unsurpassed feedback into the hands to improve players’ distance control. The soft-tuned rubber formulation gives these grips extraordinary feel, and encourages lighter grip pressure that golfers seek in creating a smooth stroke.

Players can dial in the feel that fits them best with two TOUR proven shapes, the TOUR SNSR CONTOUR and the TOUR SNSR STRAIGHT.

TOUR SNSR CONTOUR is an evolution of the classic tapered pistol profile that is the shape preference of over 75% of Tour players. The pistol allows golfers to “lock in” their upper hand for consistent hand placement that translates to more confidence in every stroke.

TOUR SNSR STRAIGHT offers a contemporary, non-taper shape promoting a consistent hand pressure and feel. The straight taper design features soft, rounded edges that are strategically beveled for palm and finger pad comfort.

All four TOUR SNSR models feature a wide paddle front, sculpted to promote lighter grip pressure and consistent hand placement. Additionally, they are each finished with a traction-textured design that provides heightened feel and moisture control. Each shape is available in two oversize options, 104cc and 140cc.  The TOUR SNSR Series is currently available at retail features a street price of $24.99.

Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton is a power management company with 2016 sales of $19.7 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit


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