Events & News

Golf Pride Is Overwhelming Grip of Choice at 2014 TOUR Championship

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division is the leading grip brand of choice by players at the 2014 Tour Championship at the famed East Lake Golf Club in Atlanta, GA. In fact, 26 out of 30 (87%) players competing in the FedEx Cup Finals trust their games to Golf Pride grips.

Of those playing Golf Pride, 20 players are relying on the brand’s popular Tour Velvet® family of grips in their quests for the FedEx Cup’s $10 million payout. In addition, four players in the field trust their games to the popular New Decade® MultiCompound family of grips. New Decade MultiCompound offers true hybrid grip performance with high performance rubber in the lower hand designed to provide feel and responsiveness, while brushed cotton technology (BCT®) cord offers moisture management and improved traction to the upper hand.

“With all of the players who control their own destiny in Atlanta putting their game in Golf Pride’s hands, we are excited to see how the FedEx Cup playoffs will conclude,” said Brandon Sowell, global sales and marketing director for Golf Pride. “One thing is for certain, with all that is on the line this weekend, these players will not be risking their success with worn grips. Amateurs should take note, because golfers of all skill levels can benefit from having the better performance and feel that fresh grips provide.”

To view Golf Pride’s entire 2014 product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit


To obtain product or photo samples, contact: Jared Kelowitz at