Golf Pride® Captures Multiple Wins at THE PLAYERS Championship

PINEHURST, NC … Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at THE PLAYERS Championship, with 116 players in the field trusting Golf Pride grips. 

Eight players who finished in the Top 10, including the champion, chose Golf Pride at TPC Sawgrass. The brand’s latest innovation, ALIGN Technology, had another top three finish. The winner trusted Golf Pride’s Tour Velvet Cord grips while capturing his first career PLAYERS title. 

“As we continue to elevate grips into performance equipment, it is rewarding to see our latest innovation, ALIGN Technology, be used to earn both a double-eagle and hole in one.” said Brandon Sowell, global director of sales and marketing for Golf Pride. “We feel honored that the best players in the world grip confidence through our innovation.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements. 

For more information on Golf Pride’s entire 2019 product offering, visit

Eaton’s Golf Pride Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit

Eaton is a power management company with 2018 sales of $21.6 billion. Its energy-efficient solutions help customers effectively manage electrical, hydraulic and mechanical power more reliably, safely and sustainably. The company is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton employs 99,000 people worldwide, and sells products to customers in more than 175 countries. For more information, visit



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