Golf Pride is Trusted by 9 of Top 10 Finishers, Including the Champion, at This Year’s First Major

SOUTHERN PINES, N.C.  Eaton announced today that its Golf Pride Grips Division was the overwhelming choice in swing and putter grips played at the 2018 Masters, with no paid endorsements. 

Golf Pride had two primary models enjoy the spotlight – MCC & Tour Velvet. The 2018 Masters champion trusted the brand’s MCC grips to conquer his career-defining moment, as he earned his first ever major championship victory.  The runner-up debuted Golf Pride’s new Tour Velvet ALIGN Technology, which makes its retail debut this week. In total, the #1 Grip in Golf was played by 9 top 10 finishers. Overall, 65 players competing in the season’s first major chose Golf Pride in their championship quests.

“We have had an incredibly exciting start to the 2018 Tour season, with MCC recording its sixth victory while also winning the first major of the year,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “Seeing one of the world’s best players trust our new Tour Velvet ALIGN Technology in competition was also validation that our performance innovation is having an impact on the biggest stage in golf. The fact that the overwhelming majority of professionals chose Golf Pride at the season’s first major further validates our drive to continuously innovate to improve player performance.” 

Golf Pride grips have been the grip of choice by 9 of the last 10 Masters champions.  Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements. 

 Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit

 Eaton is a power management company with 2017 sales of $20.4 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. For more information, visit