Golf Pride® Roars to Victory and Wins Grip Count at the Year’s First Major

PINEHURST, NC … Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at 2019 Masters, with 68 players in the field trusting Golf Pride grips.

Nine players who finished in the Top 10, including the champion, chose Golf Pride at Augusta National. The winner trusted Golf Pride’s Tour Velvet Cord grips while capturing his 5th career Masters title.  In addition, Golf Pride’s breakthrough ALIGN technology was played by six 2019 Masters competitors, demonstrating that Golf Pride’s newest innovation has quickly gained traction among the game’s elite. 

This year, 5 out of the 6 amateurs who earned the right to compete in the 1st major of the year trusted their games to Golf Pride.  The winner of Low Am honors relied on Golf Pride’s MCC Plus4 technology throughout his performance.     

“Golf Pride is honored to continue to be the grip of choice for the game’s biggest moments, regardless of where they are in their careers.” said Brandon Sowell, global director of sales and marketing for Golf Pride. “It was exciting to see two of our latest game-changing advances, ALIGN and Plus4 technologies, in play here at Augusta, while Tour Velvet Cord continued to be the championship grip of choice for arguably golf’s most discerning player.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.  With the victory in 2019, 9 out of the last 10 Masters champions have trusted their games to Golf Pride. 

For more information on Golf Pride’s entire 2019 product offering, visit

Eaton’s Golf Pride Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit

Eaton is a power management company with 2018 sales of $21.6 billion. Its energy-efficient solutions help customers effectively manage electrical, hydraulic and mechanical power more reliably, safely and sustainably. The company is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton employs 99,000 people worldwide, and sells products to customers in more than 175 countries. For more information, visit



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