SOUTHERN PINES, N.C. … Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today that it was the leading swing and putter grip choice at the 148th Open Championship. In fact, 81% of players in the field, including the newly crowned “Champion Golfer of the Year,” trusted their games to Golf Pride swing grips.

The winner relied on Golf Pride’s Tour Velvet grips en route to earning his first Major Championship, giving the Tour Velvet family a clean sweep of all 4 Majors in 2019. Not only did the Tour Velvet capture The Open Championship, the grip was also trusted by the winners of all global professional golf events this weekend including the PGA Tour, Korn Ferry Tour, and the LPGA Tour.

“This year’s Open Champion had the added weight of his home country on his shoulders, which increased his pressure to perform,” said Brandon Sowell, global sales and marketing director for Golf Pride. “While that pressure was in his mind, our commitment to performance was creating confidence in his hands to pull off every shot he needed down the stretch, especially in challenging weather conditions.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements. 

For more information on Golf Pride’s entire 2019 product offering, visit https://www.golfpride.com.

Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit www.golfpride.com.

Eaton is a power management company with 2018 sales of $21.6 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 100,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.

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For Release: Immediately
Contact: Lissa Bertalot