Reduction of logistics impact.
Golf Pride started its journey in 1949 when all golf grips were leather and few people were thinking about the environmental impact of their operations. 74 years later, Golf Pride has gained a clearer understanding of its environmental footprint and what must be done to reduce that impact. Sustainability is at the heart of our mission and purpose as a brand. We have served at least four generations of golfers and we want to make sure that we are doing our part to serve future generations of golfers and do so in a way that protects the game we all love. To do that we need to get a lot more serious about measuring, monitoring, and reducing our environmental footprint. This effort aligns with our parent company, Eaton, who has also set aggressive environmental sustainability targets out to 2030.
Environmental Footprint
Today, Golf Pride has factories, suppliers, transportation and distribution centers around the world to ensure we can deliver our products to golfers across the globe. As we continue to grow to better serve our customers and consumers, we are committed to limiting our impact on the environment and how we can best reduce our environmental footprint.
Golf Pride has been zero waste to landfill at both sites since 2021.
Golf Pride is on track to have our Thailand factory certified as zero water discharge in 2023 and Taiwan will follow in 2024. Between 2022 and 2023 we will invest more than half a million dollars to advance towards certifiable zero water discharge within our two factories.
Production emissions per grip dropped 18% while total emissions grew by 72% with the growth in our business. We expect to see significant reductions in total emissions and emissions per grip in 2023 with a large scale switch from air to ocean freight. From 2022-2024 Golf Pride is investing a quarter of a million dollars to build a database backbone for collecting real-time intelligence tracking of inefficient power usage.
We must provide our leaders and teams with the tools they need to build a culture with sustainability at the heart. Through coaching, we are now learning to select, prioritize, and execute projects in the most sustainable manner.
Sustainability is an opportunity for Golf Pride to redefine our visions of success. Historically, we were focused only on our manufacturing plants. Our recent life-cycle analysis work has shown that our approach was too narrow, and our opportunities for improvement are wider. We want our thoughtful sustainability practices to create the same legacy as our grips.
Going forward, Golf Pride will embed sustainability in all of our processes - from the outset of our new product development process, through manufacturing logistics choices, all the way to the golfer.
Our Goals
Through our parent company, Eaton, we are able to conduct data-driven Life Cycle Analysis to understand our CO2 footprint and establish a baseline. There are 3 CO2 contributing focus areas: Logistics, Raw Materials, and Energy Consumption.
How will we do that?
Reduction of logistics impact.
Improvement in sustainability in our materials from our 2018 baseline.
Reduction of energy consumption.
This is the first public environmental impact report that we’ve released in the history of our brand. We strive to hold ourselves accountable and be transparent with golfers across the globe to share the work we are doing to protect our planet.