Our Global Innovation Center

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Innovation Happens Here

Our Global Innovation Center (GIC) is the hub for all of Golf Pride’s research and development to create the most advanced grips on the market. Performance is in our DNA and we are constantly developing new ways to make grips that help you play your best.

grip prototypes waiting for research

It Starts with Research

To keep pace with the demands of golfers eager to improve their performance, our engineers are always researching to find new compounds and fresh combinations of materials.

installing a grip prototype to a golf club

Concepts & Prototyping

From concept to grip. This is the part in the process when a successful concept or idea turns into a physical grip. Industry leading machinery and our expert team makes this process faster than normal.

grips on mounts for inspection

Testing for Perfection

Multiple revisions and prototypes are created before landing on a final product. Each grip design is thoroughly tested to ensure its quality and that it maximizes performance, meeting the needs of the modern-day golfer.

grips ready to be tested in the innovation lab

Experience the GIC

Located at the entrance to Pinehurst No. 8 golf course, the GIC gives you an “Inside the ropes” Tour-like experience into all things Golf Pride from how we innovate, to learning about our history, and even testing out our grips for yourself.

people shopping in the golf pride retail lab

Shop Our Full Range of Grips at the Retail Lab

Located inside the GIC, the Retail Lab is a place to view our full range of products, choose the right grips for your game, and even have them installed on-site by an expert technician.

Learn More

Explore the Past, Present, and Future of Golf Pride

Within the GIC, you’ll find curated hallways dedicated to the history of Golf Pride. Take a stroll and learn more about how we got our start, how we’ve evolved over the years, and how we’re moving forward.

Golf Pride employees reviewing new grips

Where to Find Us

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The Retail Lab
15 Centennial Blvd, Pinehurst, NC 28374 15 Centennial Blvd, Pinehurst, NC 28374

No Appointment Needed

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Open to the Public
Monday to Friday 8:30 AM - 4:00 PM