Golf Pride Performance Lab

at The Global Innovation Center | Pinehurst, NC

Welcome to the Golf Pride Performance Lab

Discover the best performing grip for your game.

Through expert fitting, hands-on testing, and real performance data, you'll discover how the right grip can influence your game and gain the confidence that comes from knowing you're playing the best fit for your swing.

Performance Lab at Global Innovation Center
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Feel. Fit. Perform.

Get Hands On

Get Hands-On With Every Option

Feel the difference for yourself.
Compare grip sizes, textures, materials, and technologies side-by-side in a guided, hands-on experience designed to help you understand what works best for your game.

Personalized Experience

Personalized Guidance From Golf Pride Experts

A fitting built around you.
Work one-on-one with a Golf Pride fitter who will walk you through your swing, stroke, preferences, and goals to help identify your ideal grip setup with confidence.

whatsright

Leave Knowing What's Right for Your Game

No more guessing.
The Performance Lab is designed to replace uncertainty with confidence. Our experienced fitters help you explore grip technology, validate performance through launch monitor data, and understand exactly why a recommendation is right for you.

Swing Grip Fitting | 90 Min | $125 One-on-one, personalized session, using your irons, wedges, and woods. You'll test various grip builds for feel, and get performance insights.

Jody Mercer Jody joined Golf Pride from Arkansas Golf Center, a Golf Digest Top 100 fitting facility, bringing 7 years of experience to help deliver a world-class fitting experience.
Andy Bare Andy has been with Golf Pride since 2021, leading the Retail and Performance Labs. A former D1 golfer at UNC Greensboro, he played professionally for 14 years, including the U.S. Open.

Performance Lab FAQs

Swing grip fitting sessions are now available for online booking

Please allow up to 90 minutes for your swing grip fitting, and additional time (30-60 minutes) if you decide to regrip your clubs after your session. You are welcome to leave your clubs for regripping and pick up at a later time.

Bring your full set of clubs for the most accurate results.

The cost of the 90 minute swing grip fitting is $125. This includes a personalized, one-on-one fitting session with our experienced professionals, with data insights from launch monitors. Grip purchases are not included in the cost of the session.

No, you do not have to buy any grips at the end of your session. Your fitter will provide you with a build summary after your session should you choose to regrip at a later date.

We are located at Golf Pride's Global Innovation Center on the campus of historic Pinehurst No. 8. Find us at 15 Centennial Blvd, Pinehurst, NC 28374.

Dress comfortably. You'll be swinging and hitting golf balls during your session, so we recommend wearing attire that allows for a full range of motion. Golf shoes are encouraged but not required.


Where to Find Us

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The Performance Lab
15 Centennial Blvd, Pinehurst, NC 28374 15 Centennial Blvd, Pinehurst, NC 28374

Book Your Session

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By Appointment Only
Monday to Friday 8:30 AM - 4:00 PM