Associate Product Marketing Manager
Job: Marketing
Locations: Pinehurst, North Carolina; Los Angeles, California; Houston, Texas; Tampa, Florida; Tualatin, Oregon; Atlanta, Georgia; New York, New York; Chicago, Illinois
Schedule: Full-time
About Golf Pride® Grips
For 70 years Golf Pride® has been the global leader in golf grips. Throughout our history, Golf Pride® has believed in the importance of developing the best performing, most innovative grips for the world’s best golfers and amateurs alike. As the only connection a golfer has to a golf club, the world’s best golfers rely on our grips to perform at their best. This inspires each and every Golf Pride team member in everything we do. Combine that passion with the resources of Eaton, a $20B global leader that powers businesses worldwide, and it makes for an exciting place to work
Golf Pride® aims to further strengthen our brand and product portfolio with the assistance of a passionate Associate Marketing Manager – Global Retail. This position is based at our Global Innovation Center in Pinehurst, NC. Relocation assistance will be provided.
Position Overview:
As the only connection a golfer has to their club, Golf Pride is on a mission to transform that connection (grips) from handles into performance equipment. This key position will lead channel marketing activities at key global golf retailers and regional green grass facilities. Key activities for the position include leading merchandising, promotional strategy and execution, co-op activities, new product introductions with customers, and shopper marketing programming.
Channel Marketing is an essential part of our integrated marketing approach. This role will serve as the subject matter expert, possessing and sharing a deep understanding of channel marketing in a consumer driven business, while co-developing go-to-market plans in collaboration with key customers to drive sales for our customers and our brand.
The ideal candidate is passionate about consumer shopping experience, brand building and pragmatic approaches to strengthening a business, a self-starter with a strategic mind-set and proven executional expertise gained with a sports brand, CPG, or comparable industry, while having a passion for the game of golf.
Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.
In this function you will:
- Develop and lead key strategic consumer shopping experience roadmaps including merchandising, POS signage, POGs, assortment, and digital.
- Lead gap analysis studies to identify and develop opportunities to grow Golf Pride’s business with the customer via new product, assortment, merchandising, cross selling, and promotions. Lead scoping and business case development.
- Brief customer-specific programs and customized national program executions to the Marketing and Creative teams and lead alignment and approvals for Instore POS material, endcap/ side-caps, shippers/ PDQs, circulars, print advertising.
- Develop and maintain accurate channel marketing plans and budgets that ensure the timely implementation of merchandising programs and promotional programs for new product launches and store resets.
- Provide category management expertise that is driven from shopper insights and best practices for key retailers to grow the re-gripping category.
- Oversee, define and develop annual promotional plans that drive category and brand objectives, including developing promotions, manage promotional P&L, tracking and auditing.
- Develop competitive assessment to understand how competition is placed across various retailers.
- Ensure sales growth through robust merchandising programs, while utilizing performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals.
- Support in the creation of the marketing calendar for the retailer and implementation of it, including, but not limited to, agency briefings, supervision of production timelines, and budget management.
- Build relationships with the customer’s marketing organization, Golf Pride sales, and marketing organization to develop actionable insights into an aligned vision, go-to-market strategy, key initiatives and marketing activities.
- Coordinate the development of customer-specific display programs end-to-end: Sales alignment, set-up, participate as the Voice of the Customer in artwork briefing, Coordinate and report sales tracking.
- Work closely with Product Marketing and Brand Marketing to support on-going priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence.
When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
Required (Basic) Qualifications:
- Bachelor’s degree from an accredited institution.
- Minimum of one (1) year of customer/shopper marketing experience.
- Minimum of one (1) year of brand marketing experience in consumer products (CPG/FMG, Sports Industry Management, or Durable Goods).
- Minimum of one (1) year of experience managing customer marketing campaigns across traditional, digital, social, and in-store.
- Minimum of one (1) year of retail or visual merchandising experience (Display/Fixtures and POS Ideation).
- Ability to work in the U.S. without company sponsorship.
Preferred Qualifications:
- Master’s degree in Business and Marketing, from an accredited institution.
- Minimum of three (3) years of product marketing experience at consumer product goods company, retailer or experience in sports.
- Track record of launching new products within a consumer brand.
- Knowledge of golf industry.
- Minimum of three (3) years of managing integrated customer/shopper marketing programs.
- Minimum of three (3) years of retail or visual merchandising experience.
We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.
- Flexible work options to help balance work/life demands (at participating Eaton sites)
- Healthcare/retirement savings programs
- Competitive compensation packages to reward skills and performance
- Tuition assistance or financial help for ongoing learning and development
- Health, Dental, Vision & Wellness programs
- Donation matching (U.S., Canada, Puerto Rico)
As a contractor with the Federal government, Eaton is subject to the Executive Order mandating COVID-19 vaccination. As permitted by applicable law, the candidate(s) hired under this posting must provide evidence of full vaccination as defined by CDC guidelines, or request a medical, pregnancy or religious accommodation exempting them from the requirement. Vaccination status will not be verified until after an offer of employment is provided, and candidates may also request a medical, pregnancy or religious accommodation at that time.
Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: AccommodationsForApplying@Eaton.com
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What you will get from us
Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.
We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Job: Marketing
Region: North America – US/Puerto Rico
Organization: GOLF Golf Division
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within hiring country only
Travel: Yes, 10 % of the Time