Director of E-Commerce

Job: Marketing
Primary Location: Southern Pines, North Carolina
Schedule: Full-time

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Job Description

Golf Pride is the largest manufacturer of golf grips and has the leading position in the two primary channels of distribution:  OEM and Retail.  Golf Pride plans to leverage its success in these two channels by creating a third channel to sell certain grips direct to consumer (DTC).  The scope of this DTC channel will include online sales, offline sales in select Golf Pride fitting locations, and leveraging Internet of Things (IOT) technology to create entirely new experiences for Golf Pride consumers.  Golf Pride is seeking a strategic, entrepreneurial, results driven leader to help it develop this new channel from the ground up.  This new leader will report to Golf Pride’s most senior sales and marketing leader to ensure that growth in this channel complements growth in the existing OEM and Retail channels.  This new leader will need to create the business plan, launch initial pilot programs, build new organizational capability, drive execution, and manage the P&L for this emerging new business.  This role would be one of the most senior roles at Golf Pride and could be a potential successor to Global Sales and Marketing Director of Golf Pride.

Online Direct to Consumer
The biggest area of opportunity is the online direct to consumer channel.  This new leader will have to create the desired consumer experience for the Golf Pride brand and develop the business plan that outlines the resources needed to get started and the initial return on investment.  This person will have complete responsibility for the front end experience and the back end customer fulfillment.  This leader will have targets for both front end growth and bottom line profitability.   

Online Eaton Employee Sales
Eaton has 100,000 employees worldwide and we plan to offer a new and improved employee purchase program  using the same tools we would deploy above to support the direct to consumer channel.  We will create a subset of the direct to consumer experience with special employee pricing.  We may also pilot new elements of the online experience with Eaton employees first before deploying externally to all Golf Pride consumers.

Offline Direct to Consumer – VIP Fitting Experiences
In addition to the online direct to consumer experience, Golf Pride plans to open select offline VIP Fitting studios starting first in its home base of Pinehurst, NC.   The volume of transactions through this channel will not be high, but we are looking to create an outstanding brand experience for visitors to Pinehurst.  We expect to connect more deeply with all of the avid golfers who visit Pinehurst and tell their golf buddies back home about the great experience they had at Golf Pride.  If these fitting studios prove profitable, it is possible that we could launch them in other resort areas.

Internet of Things (IOT) – New Golf Pride Experiences & Services
This role will also be responsible for leading Golf Pride’s strategic thinking about how to leverage IOT to extend Golf Pride’s leadership of the grip category by offering new products, services, and experiences that are now possible with this new emerging technology.  This leader will need to develop the vision for how IOT can help Golf Pride consumers and then work back from that vision to develop implementation plans that could include internal organic development, third party partnerships, or potentially acquisitions.

Essential functions include:
  • Drive  Golf Pride thought leadership related to  new business. Be a thought leader on what is a best in class consumer experience that reinforces Golf Pride as the market leader in grips. Consumer Experience Design
  • Design and implement a new fulfillment method to support the direct to consumer channel that leverage as much of the existing Golf Pride  infrastructure as possible Operations and Fulfillment
  • Develop a business plan including revenue and profit projections as if the direct to consumer channel where its own line of business inside Golf Pride Business Planning
  • Manage revenue growth and cost to deliver quarterly and annual profit targets.  P&L Management
  • Identify and deploy new systems to enhance the front end experience for the quality and service of the back end fulfillment model. Systems Deployment
  • Develop a method to test new aspects of the direct to consumer experience so that we can take risks and create a market leading experience without any significant failures that would damage the Golf Pride brand image.  Beta Launches and Pilot Tests –
  • Identify new approaches and collaborate with the Golf Pride marketing team to develop effective promotions that build awareness for the new direct to consumer offering and drive more incremental traffic to the site. Online Promotion
  • Establish an on-line brand and loyalty campaign. In addition to attracting consumer to the site for the first time, create a loyalty program that encourages customer to keep coming back on an annual basis for fresh grips. Personalized Loyalty Programs
  • Support External Customers with their Online Experiences – As we develop best practices around online merchandising of grips, we may want to offer consulting services to our key customers who have their own online sites.
  • Connect exiting efforts with new approach via Channel Integration   Work closely with the Off Course and Green Grass sales teams on a fulfillment model that helps Golf Pride consumers get a great install experience after buying their grips.
  • Create plans for Global Expansion. Initial  focus will be on the US and then expand globally thereafter. Ensure the model will ultimately work in every country around the world.
  • Collaborate with IT. Eaton has its own front end digital customer initiatives and this role will be a key interface to Eaton corporate on such projects


Minimum Qualifications:
  • Bachelor’s Degree from an accredited institution
  • 10+ years of experience in Direct to Consumer Operations
  • The ability to travel internationally
  • The ability to work in the United States without company sponsorship.
Preferred Qualifications:
  • MBA from an accredited institution
  • 2 years of P&L responsibility for a direct to consumer operation
  • 2 years’ experience with both online sales and offline consumer experience and the integration of the two
  • 2 years of International work experience (living in or traveling to international locations)
Position Criteria:
  • Highly developed strategic skills to develop vision of the future and plan to make it a reality
  • Ability to drive operational detail and execution to deliver the strategy
  • High IQ to think through new issues
  • High EQ to manage change management and any channel conflict
  • Intelligent risk taker who can take calculated risks to drive growth
  • GM skills set with a blend of front end skills and back end ops experience.
  • Demonstrated excellence deploying new systems and digital experiences

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