Golf Pride® MCC Plus4 ALIGNTM Earns First Major Championship Victory at U.S. Senior Open

SOUTHERN PINES, N.C.  Eaton announced today that its Golf Pride Grips Division developed the MCC Plus4 ALIGN midsize grips used by the winner of the 2017 U.S. Senior Open. The MCC Plus4 ALIGN made its Champions Tour debut just three weeks ago.

MCC Plus4 ALIGN activates upon installation with a dedicated raised ridge on the underside of the grip allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time. ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into fingers, while conforming to the rules of golf.

After testing for a week under non-competitive conditions, the winner of the 2017 U.S. Senior Open debuted MCC Plus 4 ALIGN midsize on all 13 of his swing clubs at Salem Country Club in Peabody, MA.  MCC Plus4 ALIGN midsize will be introduced at retailers throughout the United States on Friday, July 7th.   The MCC Plus4 ALIGN midsize features a street price of $11.49 per grip.

For more information on ALIGN technology and the entire 2017 Golf Pride product offering, visit

 Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information,

Eaton is a power management company with 2016 sales of $19.7 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit


To obtain product or photo samples, contact: Jared Kelowitz at