Golf Pride Unveils new Retail Lab at Global Innovation Center in Pinehurst
The company’s first-ever on-site retail experience offers a unique opportunity for consumers and visitors
PINEHURST, NC … Golf Pride, an industry leader in innovation and sports performance
equipment, announced today the Grand Opening of its new Retail Lab. Located at the
company’s state-of-the-art Global Innovation Center (GIC) at Pinehurst No. 8 in Pinehurst, NC,
the Retail Lab is the first of its kind and will allow Golf Pride to both study and showcase the
relationship between the grip and the hands – a golfer’s only physical connection to their clubs.
The goal of the new Retail Lab is to provide a world class, Tour-like grip selection and
installation experience with Golf Pride’s lead tour technician, while also allowing consumers
access to GIC-exclusive products and merchandise. The lessons learned by Golf Pride
technicians during each grip selection and regrip process will undoubtedly have positive effects
on evolving the retail experience across Golf Pride’s retail partners, OEM, and eCommerce
channels, enhancing the retail journey and providing a stronger consumer experience.
“The new Retail Lab is a significant initiative for us,” said Jamie Ledford, President of Golf Pride.
“We expect to learn quite a bit about the full retail experience, from grip selection to installation,
by becoming a retailer ourself. We believe the grip selection process will be highly educational
and fun and hope the Retail Lab becomes a go-to experience for Pinehurst visitors.”
Measuring over 900 sq. ft., the new Retail Lab will offer over 100 different products, including
full swing and putter grips, as well as other Golf Pride branded merchandise.
“There’s a lot we will better understand regarding consumer preferences and behaviors through
the Retail Lab,” said Eric Gibson, Global Head of Marketing at Golf Pride. “Selecting the
the appropriate model for an individual’s game can be challenging and we hope to solve that
problem, as well as gain a clearer picture of the specific types of products golfer’s desire,
through this innovative experience.”
Golf Pride’s new Retail Lab will be open to the public as of noon on Monday, June 27. Regular
operating hours for the Retail Lab will be 8:30 a.m. – 4 p.m., Monday through Friday (closed on
weekends and holidays).
To learn more about the Retail Lab or to schedule an interview, please contact Mike Chwasky at