Events & News

Eaton Press Release

Golf Pride Is The Most Trusted Grip Brand From Tee-to-Green At The 2016 Masters

SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 2016 Masters. The #1 Grip in Golf claimed 10 of the top 14 players, including the winner of the Masters playing the Z-Grip® Cord.

In fact, three different Golf Pride swing grip models were used by more individuals than any other brands. Golf Pride’s Tour Velvet was used by 43 players while 13 players trusted the MCC – #1 Hybrid Grip in Golf.

“Developing innovative performance grips that meet the needs of the most demanding players in the world is at the forefront of what we do at Golf Pride. Over 80% of tour players choose to play Golf Pride without endorsement,” said Brandon Sowell, global sales and marketing director for Golf Pride. “To see our products trusted to perform at golf’s highest level is both validation and motivation to keep pushing forward.”

Golf Pride’s success in the game’s biggest events is a well-established tradition. In fact, players using Golf Pride grips have won 10 of the last 10 Masters championships. To view Golf Pride’s entire line of products played on Tour visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit


To obtain product or photo samples, contact: Jared Kelowitz at