Eaton’s Golf Pride division is currently seeking a Golf Pride Consumer Lifecycle Manager at our Pinehurst, NC facility! This role is open to relocation for candidates within the United States. 

Annual salary for this role ranges from $93,750 - $137,500. This role is eligible for a variable sales incentive program. 

For five generations, Golf Pride® has been the global leader in golf grips. Throughout our history, Golf Pride® has believed in the importance of developing the best performing, most innovative grips for the world’s best golfers and amateurs alike. As a brand that annually touches millions of golfers, we are obsessed with the connection between the hands and the club. The confidence in this connection inspires every Golf Pride employee in everything we do. As Golf Pride completes our 75tdh year, we are returning to the category disruption roots that got us started. While we may be the market leader, you should expect to see many parallels to a brand reinventing itself as we drive the change management needed as both a product and service innovator.

Primary Role:

Golf Pride® Grips, #1 golf grip brand worldwide, is seeking a Consumer Lifecycle Manager to join our Digital Consumer Experience team. We are looking for a creative, data-driven individual with a passion for communication and a knack for creating compelling content. 

The ideal candidate has a deep understanding of the various stages of the consumer lifecycle, including awareness, acquisition, engagement, retention, and loyalty. This individual is responsible for developing and executing email marketing campaigns, compelling web content, and other digital experiences designed to engage consumers at various touchpoints along the consumer journey. 

Ultimately, the person in this role will serve as the subject matter expert of 1:1 consumer relationships at Golf Pride. Together with the Digital and Brand Marketing teams, this individual will build our capability to directly influence regripping behavior and increase brand loyalty, simultaneously leveraging consumer feedback to enhance our brand’s online presence and elevate the consumer experience.

ESSENTIAL FUNCTIONS:

Consumer Data and Relationship Management

• Develop and implement an effective and scalable CRM and Email/SMS Marketing Program design to fuel and support business growth objectives
• Build and maintain automated workflows with personalized messaging that resonates with different customer segments and behaviors.
• Grow and maintain a healthy consumer database, ensuring data integrity and segmentation for targeted campaigns and compliance with global data protection regulations, email/SMS marketing laws, and best practices.
• Collaborate with Brand Marketing to plan, design, and deploy email newsletters including email copy and graphics that follow brand standards.
• Configure, maintain, integrate, and troubleshoot marketing automation platform to ensure optimal performance and functionality.

Content Management

• Create and manage high-quality, engaging digital content to support the consumer journey, ensuring consistency across all digital platforms.
• Work cross-functionally with internal teams and agencies to create web optimized content aligned based on keyword research and SEO best practices that align to our global brand standards.
• Build and maintain a content calendar to effectively plan and schedule content creation and publication. 
• Edit and proofread content to ensure accuracy and clarity. 

Who You Are:

• Combine a strategic approach with a passion for understanding consumer needs to create positive consumer experiences that build lifetime value
• Exceptional written and visual communication skills, with an eye for detail.
• Collaborate effectively with cross-functional teams and external agencies to generate creative ideas and solutions that align with business objectives.
• Able to work independently and proactively to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. 
• Able to navigate through ambiguity and adapt strategies based on evolving business needs.
• Strong analytical skills with the ability to measure performance, identify trends, draw insights and make data-driven decisions to improve customer engagement and retention.
• Keep a pulse on current industry trends, emerging technologies, and best practices to keep our strategies fresh and effective.

Consumer Feedback

• Manage Ratings/Reviews and Consumer Survey platforms to ensure optimal performance.
• Create, deploy, and analyze surveys to gather insights on consumer experience, products, and services.

Deliver Results

• Track key performance indicators (KPIs) using multiple analytics tools to measure the effectiveness of our strategies and make data-driven adjustments.
• Monitor and report on data trends and consumer insights to drive continuous improvement

Qualifications:

Required Qualifications:

• Bachelor’s degree in business, marketing or related field from an accredited institution
• Minimum five (5) years of experience in B2C marketing, communications or related field
• B2C Customer Relationship Management (CRM) experience
• Experience with marketing automation creating workflows based on segmentation and personalization
• Experience using a Content Management System (CMS) to manage web page content
• Ability to work in the U.S. without company sponsorship

Preferred Qualifications:

• Brand experience in consumer products (CPG/FMG, Sports Industry Management, or Durable Goods) 
• Eloqua Marketing Automation experience strongly preferred. Eloqua Master Certification
• Adobe Experience Manager (AEM) and Google Analytics (GA) experience
• Experience working with PowerReviews and GetFeedback platforms
• HTML and CSS experience
• Working knowledge SEO best practices and digital marketing principles
• Golf savvy beyond novice level

#LI-CD1

The compensation range for this full-time position includes base pay and target sales performance incentive.  This position has a target total compensation range of $93,750 - $137,500.

 Base salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

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We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.